AFC Bournemouth, nicknamed the Cherries, is an English football club from the seaside town of Bournemouth, Dorset, formed in 1899 out of the remains of the older Boscombe St.John’s club. The new club played in the Bournemouth & District Junior League before joing the Hampshire League. Bournemouth was ambitious and when the Football League formed a Third Division in 1920 comprising the Southern League First Division clubs, Boscombe successfully applied to join the remaining teams in the rump Southern League. Three years later, Boscombe successfully applied to join the football league League. To mark the occasion (and to attract wider support locally), the club changed its name to Bournemouth & Boscombe Athletic, the longest name in League history. They were to remain in the Third Division (South) until 1958 when they became founder members of the new (national) Third Division, where they remained until they were relegated in 1971. They bounced back immediately under manager John Bond who introduced a new black and red strip, modelled on AC Milan. In 1972 the club adopted the racer name of AFC Bournemouth and under Harry Rednapp they reached the second tier of English football for the first time in their history in 1987 where they remained for three seasons.