Coventry City FC is an English football league club otherwise known as the Sky Blues owing to the traditional colour of their strip, was founded in 1883 by employees of Singers cycle firm. Ten years later, the club turned professional after a very successful season (1891-92) in which three separate cups were won (The Birmingham Cup, The Wednesbury Cup and The Walsall Cup). From 1899 to 2005, Coventry City played at the Highfield Road stadium. The club was elected to Football League Division Two immediately after the First World War. For 12 years Coventry fought against relegation before finally being demoted to Division Three (North) in 1925. A year later they were transferred to the southern section and they remained there until 1936 when they gained promotion to the Second Divison. They retained their place in the second tier of English football until 1952 when they were relegated back into Division Three (South) and in 1958 were placed in Division Four when the regional divisions were scrapped. Promotion was achieved in the first season and the introduction of a new continental-style all sky blue kit (making Coventry the first team to play in matching shorts and shirts) and the new nickname the 'Sky Blues' in 1962 was the start of a revolution at Coventry City aided by investment by chairman Derrick Robins. They finished the 1966-67 season as Division Two Champions under the management of Jimmy Hill.