Kevin Keegan (born 14 February 1951) was an English forward, nicknamed "The Mighty Mouse", who was hailed as the leading English player of his generation. Passed over by Doncaster’s schoolboy selection committee, he was finally accepted by Scunthorpe United at the age of 17. He played there for two years before his big chance came when he attracted the attention of Bill Shankly. An inside-forward, he enjoyed a major role in Liverpool’s fabulous run in the 1970s, helping the side to clinch three League Championships, the FA Cup, two UEFA Cups and a European Cup in 1977. “Shankly loved Kevin like a son,” recalled Liverpool legend Ian Callaghan. “They adored each other. Bill made everybody feel special. He didn’t like to play favourites with players, but their bond was clear.”Keegan was one of the first footballers to recognise his marketability. He opened shops and starred in advertisements, including for Brut aftershave with ex-boxer Henry Cooper.In 1977 he transferred to SV Hamburg and two years later helped the team to capture the German championship. Hambury manager Branko Zebec stated: “You could play him in midfield or up top,” he explains. “He was strong in the air, a good dribbler, lightning fast and a great scorer, but he also worked incredibly hard defensively.”During his time in Germany he was twice voted European Footballer of the Year (1978 and 1979). He returned to the UK to join Southampton in 1980 and subsequently moved to Newcastle United in 1982. Keegan played 63 times for England between 1973 and 1982, although he only made one appearance in the World Cup Finals, playing just 27 minutes against Spain in 1982 in what turned out to be his last international. He moved into management at Newcastle United in 1992, returning the club to the top-flight, as champions. After promotion, Keegan's Newcastle finished second in the Premier League in 1995–96, although they had led the table for most of the season. After a spell at Fulham, he took charge of the England team in 1999 but resigned in the autumn of 2000, following a loss against Germany in World Cup qualification (this was also the last game at the old Wembley Stadium). He then became manager of Manchester City in 2001 and spent four years at the club before resigning in 2005. Out of football for almost three years, Keegan returned to Newcastle United for a second spell as manager in January 2008. This spell lasted only eight months as Keegan resigned on 4 September 2008 following days of speculation regarding a dispute with the club directors.